What is staging?
Staging is simply preparing a house to be placed on the market for sale so that their best features are showcased and any problem areas minimized.
What does a stager do?
A stager is a design professional who assists a realtor and home seller in identifying the home’s strengths. The stagers objective is to make a house look as good as possible to as many potential buyers as possible.
Do I have to hire a stager?
No. Most real estate professionals agree that at least an initial consultation from a design professional will enable the homeowners to take the task on themselves. Consultations are an in-depth look at the home (inside and out), addressing overall layout, furnishings, lighting, flooring, balance, flow, first impressions and much more. Generally a consultation takes one to two hours depending on the size of the home. How much does staging cost?
You do not have to spend a fortune to stage your home for sale. It can be as inexpensive as simply removing clutter, or just hiring a professional stager, landscaper or handyman for repairs. Costs can vary from $90 for a consultation and up, depending on services rendered, scope and size of project. A recent survey of 2000 Real Estate Agents, provide some Return On Investment statistics on the costs and benefits of staging.
Do I have to stage an entire home?
Absolutely not. A few carefully arranged vignettes or places to ponder can enhance the look of any home for sale. Consult with a local stager who can provide artwork, accessories, plants, lighting, furniture and more to elicit a positive emotional response from buyers.
What rooms should I focus on staging?
Experts agree that main living areas sell a home. We recommend focusing on formal living rooms, dining rooms and family rooms, master bedroom and kitchens. Additionally, you should address any room that the future homeowner may find difficult to furnish.
Can I stage my own home?
Sure, but first ask your real estate professional. He or she will become your best advisor.
What should be done with an empty room?
Often the addition of plants, properly placed artwork, an entry table or a comfortable chair near a bay window can do the trick.
What do I do with existing color schemes, wallpaper, paint, etc.?
It is absolutely imperative to make your home as generic as possible. When in doubt go neutral. Often by neutralizing wallpaper and dark paint colors, a home will actually appear larger, brighter and more appealing to a potential buyer. If you have any questions or comments you may contact the Look Group by email at Johannawells@lookgroupinc.com
Does it make any difference whether my house is already on the market or not, before I have my home Staged?
Ideally, you would want to Stage your home before it goes on the market. However, if your home is already on the market Staging now will decrease any additional time it could sit. Not to mention you can save thousands of dollars that are being chipped off the asking price with sitting time.
What if I am already using a Realtor®?
Great!! Realtors love to show well prepared homes. Realtors know that a prepared home will bring higher offers. Visually, the profile photos used in marketing your home in print and internet advertising will be more appealing and attract more traffic at showings. In return more offers. |  |
