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Everyday, I meet men and women who have made expensive mistakes when preparing their home for sale. Whether it be furniture that is too large for the space, placement is wrong, paint color on walls is not appealing to the broadest range of buyers and homes that offer little emotional connection and makes the home look like a discount product. Hiring a stager builds strong emotional connections with your target market (buyers), can increase your homes perceived value, increases buyer satisfaction and enables you to stand out from competing homes. Stagers are trained to know how to link the heart of your buyers with the soul of your home. Stagers know the degree to which your buyer’s care about your home beyond its rational attributes (price and size). Preparing your home for sale is more psychological than logical and more unconscious than conscious. Above all, staging for an emotional connection can assist in selling the home faster which makes a big impact on your return on investment. Your home is your largest investment- emotional connection is easy to overlook because as sellers we are often unaware of their buyers deepest motivations to purchase. What does your house communicate to buyers? I promise I am here to help, to introduce fast, easy, affordable new things to help sell your home that you never knew existed and to collaborate with you the buyers’ vision of home. Don't be intimidated. I offer easy in house staging consultations complete with a report and furniture leasing services for vacant or sparsely furnished homes, so take advantage of that and make good decisions when it comes time to sell your home. With the economic environment changing in the Real Estate market, one cannot afford to make the wrong marketing, artwork, accessory, furniture, placement, color and flooring choices for the home they are preparing for sale. |
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Want to know more? Please call or email me, I promise I’ll answer all your questions! Johanna Wells, Look Group | Phone: (303) 217 3821
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